Site Selection 101 with Sam Yourman: Looking at Southern California

 

Making the decision to expand your company’s footprint to the California market is not for the faint of heart. It can be expensive, numerous legal hurdles to navigate, and geographically, it can be overwhelmingly large both in size and demographically diverse. Yet time and time again we see companies contribute millions of dollars and resources taking on this western state in hopes of unlocking the gold rush that could follow.